[ Social networks have always existed. ]

     Ever since people began gathering around camp fires they've 

     been telling each other where to find the best hunting

     and which toothpaste gives them the sexiest smile.

     The dynamic of social media is old; only its tools are new.

     Those tools aren't replacing traditional media so

     much as transforming it. Forever. Love it or 

     hate it, social media has permanently 

     revolutionized marketing, branding 

     and advertising.

     But as powerful as its possibilities are, it's still just a tool.

     Should you add social media to your communications mix? 

     That depends. All media are tools for talking to your 

     audience. Depending on your goals, some tools 

     work better than others. But figuring it all

     out can be confusing.

     Let's see which tools would work best for you.