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Welcome! This is my portfolio.

I specialize in telling brand stories across all media: websites, marketing collateral, scripts, newsletters, executive presentations, white papers — you name it, I've probably done it!

Also taglines, branding and communication strategies, and voice/tone guidelines.

These are selected works representative of my style and range. If you need additional samples, just get in touch. Thanks so much for stopping by.

Deborah Hymes  |  510 846 3104

C O M I N G    +    S O O N


Creative Commons License All content on may be reused with attribution and with a link back to the original content.

All copyrights belong to their respective owners. If I have anything that belongs to you on this site, and you would like it removed or attributed differently, just let me know and I'll take care of it promptly. Thanks so much for stopping by.


Website: Chevron Human Energy Stories

Project Description

Creation and launch of the "Human Energy Stories" section of, highlighting environmental responsibility and community partnerships. 

Scope of Work

Produced the first seven story segments: 

  • content development (writing, image sourcing, slide shows, infographics, transcripts, video)
  • design development (user experience, navigation)
  • project management

Creative team included Chevron's digital media group and Sequence Design.

Human Energy Stories | Click to see full stories

Deepwater Drilling:  How It Works

Producing Geothermal Energy

The Salak Project:  Delivering Energy, Respecting Nature


Writing, Content Development, Project Management:  Deborah Hymes

Website Design, Infographics, Artwork:  Heidi Reinfeld, Sequence, San Francisco

Project Director:  Jeordan Legon, Managing Editor of Digital Media, Chevron


Video: Nestlé Game Plan, July 2011 (Ice Cream Wars)

Project Description

Unilever is pumping a gazillion dollars into its Magnum Bar campaign, but 70% of consumers prefer Nestlé's Häagen-Dazs bars. Also includes the straight-up 411 on market integration, filmed onsite at the Sacramento depot.

Scope of Work

Produced six "Game Plan" videos per year with the president of Nestlé DSD, for a distributed workforce of 6,000 employees across the U.S. 

Editorial calendar, production schedule, script writing, video production, graphics development, post-production and distribution. 

Download Script


Writer, Director, Executive Producer:  Deborah Hymes

Director of Photography:  Pete Nicks, Document Films

Location Producer:  Linda Davis, Document Films

Editor + Additional Footage:  Michael Goodier, Document Films

Additional Footage:  Patrick Kollman, Document Films

Motion Graphics:  Nestlé Design Group | Nancy Doyle, Doyle Design


Website + Marketing Collateral: Coolaroo Consulting

Project Description 

Website copy, brochure and sales presentation for a consulting company that designs and delivers high-performance team development programs.

Scope of Work

Brand story development, marketing strategy, website copy, brochure copy/design, presentation copy/design, navigation, usability, SEO


Download Coolaroo Brochure


Writer:  Deborah Hymes

Website Design + Graphics Development:  Stephen Domingo, Eye Tank

Brochure + Presentation Design:  Deborah Hymes


Newsletters | "Better Together": Nestlé DSD

Project Description

Better Together, a semi-monthly newsletter from the Division president. Dovetailed with semi-monthly "Game Plan" videos to provide a regular monthly communication stream between Division leadership and 6,000 employees distributed across the U.S.

Scope of Work

Editorial calendar. Writing and editing:  "President's Corner" (letter from the president), news, hoopla and recognition, employee profiles. Redesigned for a more engaging reader experience.

Download a Sample Newsletter


Managing Editor + Writer:  Deborah Hymes

Graphic Design:  Nestlé Design Group | Steve Reeser


Website: Venture Capital Firm

Project Description

New brand positioning for a Silicon Valley venture capital firm focusing on cleantech.

Scope of Work

Developed new message/story positioning for RockPort Capital Partners.

Extended positioning into a brand-appropriate content strategy.

Wrote all copy for redesigned website. Developed a new approach to team bios to capture the unique flavor of the company's culture.

Created voice/tone guidelines. Usability and testing.


Download Voice/Tone Guidelines


Writer + Messaging:  Deborah Hymes

Website Design:  Sequence, San Francisco