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[ 10 things I know for sure ]


Download "10 Things I Know for Sure"

1 | Compelling brand stories come down to this:  

      Look 'em in the eye. Be real. Don't be boring.

2 | Speak to your audience like they're actual people, not a 'target market.'

3 | If you fake it you won't make it.

4 | Everyone hates being sold to. Everyone loves buying an idea, product or service that solves their problem.

5 | People are smart. Don't talk to them like they're stupid.

6 | SIMPLIFY. Spell out the acronyms, drop the lingo, clarify the confusion, be useful.

7 | Laugh easily and often.

8 | Take your work seriously. Take yourself lightly.

9 | 'Happiness' is spelled F-R-E-N-C-H-R-O-A-S-T.

10 | Life is about the people you meet and the things you create with them.

Bottom Line:  Looking great isn't enough. We need to actually BE great. 

What's on your to-do list? Let’s get started!