One of the primary barriers to entry for businesses trying to figure out social media is that they aren't clear on how it can help them.

There are so many social media outlets—which ones should you use, how should you use them, and what kinds of results should you expect? So many questions!

Here's a handy-dandy guide to the social media landscape, courtesy of CMO.com.

CLICK HERE TO DOWNLOAD THE PDF

I like this because it tells you how to leverage the most popular social tools to support specific branding goals such as:

• customer communication

• brand exposure

• driving website traffic

• SEO

This is a terrific resource to pass around and share with your colleagues.

Ciao for now—

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Thanks to Drew McLellan of McLellan Marketing Group and to Stephanie Quilao for putting this on my radar!

Let's Twitter: @WanderNot