Related Posts with Thumbnails
WanderNot Site
Search WanderNot & Brand(ish) Blog

Recent Brand(ish)
In 140 Characters | Twitter: @WanderNot

Copyrighted Works

Creative Commons License This work is licensed under a Creative Commons License.

All copyrights belong to their respective owners. I always give credit and state the source of any content created by others — that's just good manners!

If I have anything that belongs to you on this site, and you would like it removed or attributed differently, just let me know and I'll take care of it promptly. Thanks so much for stopping by. ;)

Deb's Recommendations
« In Plain English: Social Media for Business | Main | How Branding is Like Sex »
Tuesday
Mar092010

A Handy Guide to the Social Landscape

by AuthorDeborah Hymes | DateTuesday, 3/9/10 | Reference3 References CommentPost a Comment

One of the primary barriers to entry for businesses trying to figure out social media is that they aren't clear on how it can help them.

There are so many social media outlets—which ones should you use, how should you use them, and what kinds of results should you expect? So many questions!

Here's a handy-dandy guide to the social media landscape, courtesy of CMO.com.

CLICK HERE TO DOWNLOAD THE PDF

I like this because it tells you how to leverage the most popular social tools to support specific branding goals such as:

• customer communication

• brand exposure

• driving website traffic

• SEO

This is a terrific resource to pass around and share with your colleagues.

Ciao for now—

________________________

Thanks to Drew McLellan of McLellan Marketing Group and to Stephanie Quilao for putting this on my radar!

Let's Twitter: @WanderNot

in , ,
tagged , , , , , , , ,
| | | Print ArticlePrint Article

References (3)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Source
    Source: Social Media Cheat Sheet
    by Drew McLellan at Drew's Marketing Minute on March 8, 2010
    As I speak to conference audiences across the country about social media, one of the questions I always get asked is... how do I know which social media sites to use? Of course... there is no single, magic or easy answer to that question. It all depends on your goals, your overall marketing strategy, your resources and your industry. It's not a cookie cutter sort of thing.
  • Source
    Source: @skinnyjeans on Twitter
    by Stephanie Quilao at @skinnyjeans on Twitter on March 11, 2010
    Handy visual: A Social Media Cheat Sheet: http://bit.ly/axaPGf by @DrewMcLellan
  • Source
    Source: A CMO's Guide to the Social Media Landscape
    by CMO.com at CMO.com on February 13, 2010
    Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.