Brand(ish) Explores the Art of Corporate Branding in the Era of Social Media

A Paradigm-Shifting Toolset

In some respects, social media is just another set of marketing and branding tools—but it’s a paradigm-shifting toolset. It’s creating a climate of unprecedented demand for transparency and authenticity in corporate marketing and communications.

So it has everyone “all shook up,” as Elvis would say.

What I Bring to the Party

I’m a writer and communications crackerjack, so I get marketing and PR and advertising. And I get all the tools they use—including social media. Most importantly, I get how all those tools fit together to deliver specific results.

On Brand(ish) I talk about all these things. And I particularly focus on social media, because it’s a shiny new toolset that companies have a lot of questions about. As with all new things, there’s a lot of hype around social media. It’s easy to get distracted and lose sight of the larger strategic picture.

It's All About Strategy

Embracing strategy as the cornerstone of all successful marketing and communications, Brand(ish) takes the pulse of the prevailing zeitgeist. It pokes the bear of conventional wisdom, evaluates new tools, and highlights people who are doing interesting things with them. We look at which companies are succeeding with social media, which ones aren’t, and why.

Always asking, How does this fit with larger strategic objectives?

And always answering with a modicum of wit and a minimum of jargon. Awesome sauce. ;)

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Photo credits: Free Textures Set by Saul Landell via Flickr, used under a Creative Commons license.

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