These days, when Google is starting to look a lot like Microsoft in its quest for total world domination—CNBC’s Inside the Mind of Google makes the search giant’s happy logo seem a bit disingenuous—this ad reconnects us to the beauty and purity of Google’s original value proposition.

So wonderful! (Was that a tear I saw in the corner of your eye?)

This is a great example of what can happen when you approach legacy media from a social media mindset. If you connect with what your customers really want from your company and your product, social media will take it viral.

And that’s the kind of reach and frequency that no amount of ad dollars can buy you.

Ciao for now!

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